Introduction:

This extensive statement from the website introduces us to a brand that, before now, I’d never heard of. Perhaps many of our members have, but it’s a new company to this reviewer.

“DXG USA continues to be a preferred brand for resellers and consumers seeking fashionable, price-competitive digital cameras and camcorders.

As one of the world’s leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders, DXG has more than 20 years experience producing digital technology products for other "big name" brands. Starting in the digital watch business, the company is fully vertically integrated to handle all aspects of the manufacturing and design process from industrial design to final packaging, including quality assurance; mechanical, electrical and software engineering; product molding; plastic injection; assembly and testing.

In 2004, DXG USA was able to move into the U.S. market quickly under its own private brand and become one of the fastest growing digital camera manufacturers, tripling initial revenue projections in its first year of operation. According to Photo Marketing Association’s final projected estimates for 2004 annual digital camera sales, DXG has captured nearly 2% of the U.S. market in just nine months.

Since the company’s industry introduction at CES 2004, DXG’s success has come from building and marketing an impressive lineup of attractive, compact and full-featured digital cameras. Today, DXG has one of the largest families of digital cameras (nine in total) with a street price under $200.

Highly portable - yet unique in the value combination of quality manufacturing, chic industrial design, practical everyday use and affordability, DXG’s digital still and video cameras are setting new industry benchmarks for the next generation of mainstream photo enthusiasts on the go.

The DXG product line comes in a vast array of design styles and sizes. Available in Ultra-thin, Compact, Camcorder, and Specialty camera categories, consumers have as much fun in choosing the camera as they do taking their favorite pictures and videos. With standard features such as non-proprietary battery operation, bundled camera cases, leading edge software, and other extras -- in addition to a full warranty -- the choice for consumers is easy.

DXG is in the business of recording memories both fun and fashionable.

As DXG moves into 2005, the company will maintain its focus on its target customer, while strategically moving into more affordable higher-end, cameras. This will expand market share and solidify DXG’s position as “The Digital Camera Company™”.”