Iria

A British company that is pioneering a new genre of online game, widely known as alternate reality games, has secured a $3 million round of venture capital funding.

Mind Candy, a development house that operates a game called "Perplex City," said it received the funds from Index Ventures, an investor in Skype and other technology companies.

Mind Candy will use the funds to expand the scope of its current game, said Michael Smith, chief executive officer of the company. Index, led by firm partner Danny Rimer, had previously invested $1.5 million as a seed round in the company.

"We are extremely excited about this partnership and see enormous potential to build a global brand around puzzles and puzzle-solving," Smith said in a statement.

Alternate reality games are a relatively new mix of online puzzle-solving and interactive fiction that brings a community of players who typically play the role of voyeurs and participants into an unfolding mystery.
___________
Read More / Source: News.com