Firefox plans mass marketing drive

calidan · Nov 26, 2005, 08:51 PM

Mozilla is gearing up to launch a large-scale marketing drive when Firefox 1.5 is released.

Christopher Beard, the vice-president of products at Mozilla, said on Monday that there is a "strong likelihood" that Firefox 1.5, the next major version of the open source browser, will be released on Nov. 29.

Beard said the corporation is planning a "big marketing push" that will coincide with the release of 1.5. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favorite browser by publishing home-made videos on a Mozilla Web site.

"You will have real people telling you about Firefox's features--what's cool and great," said Beard. "People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location."

The videos will be hosted on the SpreadFirefox community marketing site, which will display a world map with a dot marking each location where a video has been created.

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Read More / Source: News.com

Nov 26, 2005, 08:51 PM	#1
calidan Frozen in Carbonite Join Date: Mar 2003 Location: Kansas City, MO Posts: 1,409 Rep Power: 43 System Specs	Firefox plans mass marketing drive Mozilla is gearing up to launch a large-scale marketing drive when Firefox 1.5 is released. Christopher Beard, the vice-president of products at Mozilla, said on Monday that there is a "strong likelihood" that Firefox 1.5, the next major version of the open source browser, will be released on Nov. 29. Beard said the corporation is planning a "big marketing push" that will coincide with the release of 1.5. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favorite browser by publishing home-made videos on a Mozilla Web site. "You will have real people telling you about Firefox's features--what's cool and great," said Beard. "People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location." The videos will be hosted on the SpreadFirefox community marketing site, which will display a world map with a dot marking each location where a video has been created. ___________ Read More / Source: News.com __________________ Steam Community :: ID :: calidan "Don't try to be like Jackie. There is only one Jackie.... Study computers instead." - Jackie Chan