[Iria]

Continuing its efforts to tap into personal and collective knowledge in search, Yahoo has enhanced its shopping service with a number of useful features, debuting what it calls the "shoposphere."

Yahoo Shopping's shoposphere is a new form of social commerce where the Yahoo user community can get involved in commerce without having to worry about any infrastructure.

A new feature called "pick lists" (as in my recommended picks) allows users to create and assign a theme to lists, then add product results from Yahoo Shopping search to the lists. Pick lists are now a prominent feature of shopping search results, with both new lists and those most highly rated by other users included in addition to traditional product information.

"What drove us to start thinking about commerce in a new way was the amount of information that's out there," said Rob Solomon, vice president and general manager of Yahoo Shopping.
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Read More / Source: Search Engine Watch