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The campus influence of Facebook--from study session scheduling to late-night homework procrastination--has not gone unnoticed.

The outrageously popular social-networking site, in fact, features its press coverage prominently on its About page. But even Facebook's college-age officers seem unaware of how much the site is affecting the recruitment practices of a long-powerful networking tool on about 80 percent of the campuses it covers: fraternities and sororities.

This fall marks the first recruitment, or "rush," season for most colleges with Greek systems since Facebook's 2004 launch. Some organizations on the 1,240 Greek campuses counted by Greekpages.com are embracing the popularity of the site: "Want to be a founder of a diverse sisterhood at Northwestern?" one recent ad on Facebook's Northwestern University network read. "Be a part of the group that soon will be on campus," it said, linking to a sorority representative's e-mail address.

Others, however, are trying to curb the site's influence on recruitment.
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Read More / Source: ZDNet