Iria

COLMA, Calif.--It's Saturday afternoon and I'm standing in the middle of one of the largest cemeteries in this town chock full of almost nothing but cemeteries. I'm one of at about 100 people gathered here for the first-ever "Graveyard Games," one piece in the very large, very complex puzzle that is "Last Call Poker."

"Last Call Poker" is an alternate-reality game (ARG) meant to drum up excitement for Activision's forthcoming video game western, "The Gun."

It revolves around the fictional story of the late Lionel "Lucky" Brown, who decreed that upon his death some of his fortune would be used for poker-based "wakes" at various American cemeteries.

Thousands of people have been playing "Last Call Poker" online, in most cases oblivious or unconcerned about its corporate sponsor. It has spread through word-of-mouth and through the main online ARG community, Unfiction.

Other ARGs--which involve large numbers of people solving puzzles both via the Web and through real-world clue hunts--have included "I Love Bees," a promotion for the video game, "Halo 2," and "The Beast," which promoted the film, "AI: Artificial Intelligence."
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Read More / Source: News.com

Vikingod

wow, I wish I had that kind of time. Its sort of sad, that things people waste their time doing, what do these people do for a living?

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