Iria

Looks like movie distributors aren't the only companies excited about the prospects of UMD video; Rockstar Games have announced Sunday Driver, a documentary film about low riders that will premiere on UMD later this year.

Director Carol Strong (we couldn't find anything on her, IMDB or otherwise) has worked with Rockstar Games to show what life's like for the The Majestics, the Compton/Watts chapter of Californa's low rider car club. The Majestics have to unify in order to realize their dream while on the lookout for the always watching authorities.

"Our goal was to create a film with the same cutting edge, uncompromising cinematic content that we strive for in our games. We are extremely proud of Sunday Driver as an evolution of the Rockstar brand into film," said Sam Houser, President of Rockstar Games. Rockstar Games is certainly a trendsetter; don't be surprised if more game-centric companies start moving into the UMD space if Sunday Driver proves successful.
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Source: 1Up