Apple on Tuesday launched a new contest to celebrate the success of iTunes as the service approaches its 500 millionth download. The Cupertino company will be offering prizes such as free song downloads, free iPods and even a three person trip to see the band Coldplay with backstage passes.
To celebrate the milestone, the company has placed a counter on its front page, which stood at over 481,600,000 as of mid-afternoon Tuesday. Every 100,000th downloader will receive an iPod mini of their choice as well as a 50-song credit for the iTunes Music store.
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