Veridian3

MUNICH, GERMANY, 1 December, 2003, ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT), today announced a major new business relationship between itself and Creative Labs Europe, the European operation of Creative, a worldwide leader in digital entertainment products for PC users. The relationship combines Creative's strength inthe retail channel with award-winning technology from ATI, to bring the world's best graphics cards to more consumers.

Creative Labs Europe will provide ATI with an established and trusted partner in the region with proven experience in the retail channel through its dedicated sales, marketing and merchandising force.

Peter Edinger, Vice President, ATI Technologies Europe, commented, "We are delighted to have formed this strategic relationship with Creative Labs Europe. The combination of Creative's impressive retail market strength across Europe together with ATI's strong technology and product portfolio will provide the ideal platform in further helping to increase ATI's presence within the European retail channel and gamer community".

Jean-Marc Dupuis, Vice President Sales and Marketing with Creative Labs Europe, added, "Our vast infrastructure and strong retail market knowledge in Europe will ensure that ATI products get the best visibility across the European retail market".

Creative Labs Europe adds to an existing strong portfolio of official partnerships that ATI currently enjoys including Creative Labs Asia.

tastyweat

Hey Stu!

Any news on that news poster position I requested? - Just making sure you hadn't forgotten about me!


I thought people may appreciate the inclusion of the latest press release regarding this development with Creative... so...

"1st December 2003
FOR IMMEDIATE RELEASE

CREATIVE'S NEW ATI-BASED GRAPHICS CARDS DELIVER TECHNOLOGY, PERFORMANCE AND
VALUE

Three advanced systems bring outstanding graphics versatility and power to
the desktop.

Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment
products for the personal computer and the Internet, today announces three
new graphics cards based on ATI technology. Combining the latest ATI
platforms with Creative's experience in bringing outstanding new high-end
gaming and home entertainment solutions to market, these advanced systems
offer a perfect blend of exciting features, ease of use, power and value for
money and will be available from early December.

The Creative Radeon 9800XT is the ultimate graphics card for the
ultra-gamer. Designed to set the pace in cutting-edge 3D performance, it
provides a totally immersive and cinematic performance with incredible speed
and high resolutions. With its unique 8-pipeline graphics throughput, 256MB
DDR memory and 256-bit interface the Creative Radeon 9800XT offers a range
of powerful, sophisticated tools that enable users to optimise the visual
impact of the latest games.

"This pace-setting system offers total support for DirectX 9.0 feature
sets," comments Eoin Leyden, European business manager for graphics with
Creative. "In addition it is fully enabled not just for today's games but
for all the eagerly awaited next generation titles due to launch in 2004. It
is the no-compromise solution for the most demanding gamer."

The Creative Radeon 9600 is the graphics solution for enthusiastic gamers
and users who demand serious power. Delivering a superior 3D experience to
the desktop, the card combines 256MB DDR memory and optimised DirectX® 9.0
and OpenGL® support, making it more than a match for the most challenging
games. The Creative Radeon 9600 creates an exciting and engrossing
experience via its Quad-pipe architecture which is complemented by highly
programmable cinematic shaders and AGP 8x support.

"This is the card for users who demand a high-performance, future-proof
solution," explains Eoin Leyden. "In addition to its raw processing power it
brings the benefits of additional features such as SMARTSHADER for cinema
quality effects, SMOOTHVISION for ultra-clear textures, and FULL STREAM for
high-quality on-line content."

Completing the line-up is the Creative Radeon 9200SE. This 3D graphics card
is designed for users who want performance and value. The card delivers
high-quality images in home entertainment, games and office applications
thanks to its 128MB DDR memory, advanced quad-pipe architecture and support
for graphics platforms up to AGP 8x. The Creative Radeon 9200SE comes with a
portfolio of powerful tools such as SMARTSHADER for DirectX 9.0 feature sets
and cinema-quality lighting; SMOOTHVISION for sharper, clearer textures and
high frame rates; plus dual monitor support, TV-out and advanced video
quality.

"This outstanding, all-round card is the perfect choice for smooth, visually
stunning graphics at a great price," states Eoin Leyden.
"By meeting the needs of all customers, from the general home user who wants
to leverage an existing PC all the way up to the ultra-gamer who wants
uncompromised power, we are maintaining our tradition of addressing all
segments of today's market," concludes Eoin Leyden. "We are proud to bring
our customers these graphics solutions which successfully combine innovation
with value.""



There is a possibility I may be able to get to review one of these cards... so I will be sure to let you know about it/them!

--- TW

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MIG-31

{off-topic}

he he! you requested it. he offered me the position on saturday.

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tastyweat

Stu - you said I could get the next available position

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