Dom

Some naive users consider that manufacturers make new products in order to solve users' problems. The most cynical people are sure that companies do not care about end-users at all and that they are interested only in money. The truth is as always somewhere in the middle. Obviously, any commercial firm is interested in incomes. The main advertizing law contradicts to the banal truism and states that Offer produces Demand. There is no demand for something absolutely new just because no one knows why to use it. First it's necessary to think something out, then explain to users what they can get, and they will go for a buy though they didn't realize before they had such problems ). But reality is not that simple. It's just not necessary to solve user's problems directly; it's enough to develop something which would solve problems the users' demands can be brought to

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