A Tale of Two Demos: Innovation vs. Desperation

Mac Daddy · Jun 29, 2009, 06:44 PM

Over the last two weeks I attended two events: one organized by the Blu-ray folks and one by HP (NYSE: HPQ) More about Hewlett-Packard. Both PR teams did excellent jobs; however, one had a strong offering to work with, while the other was stuck with a toad of a product offering.

Both products look to add value to platforms that are struggling at the moment. Printing is dropping off in favor of an increasing number of electronic screens including TVs, monitors, e-books, smartphones, and enhanced MP3 players.
_______________
Source: Technewsworld

Jun 29, 2009, 06:44 PM	#1
Mac Daddy DriverHeaven Extreme Member Join Date: Jul 2002 Location: Ontario, Canada Posts: 7,950 Rep Power: 64 System Specs	A Tale of Two Demos: Innovation vs. Desperation Over the last two weeks I attended two events: one organized by the Blu-ray folks and one by HP (NYSE: HPQ) More about Hewlett-Packard. Both PR teams did excellent jobs; however, one had a strong offering to work with, while the other was stuck with a toad of a product offering. Both products look to add value to platforms that are struggling at the moment. Printing is dropping off in favor of an increasing number of electronic screens including TVs, monitors, e-books, smartphones, and enhanced MP3 players. _______________ Source: Technewsworld __________________ "My mom said the only reason men are alive is for lawn care and vehicle maintenance." - Tim Allen