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IBM's next slogan: Sexy's out, boring's in

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Old Oct 19, 2008, 02:17 AM   #1
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IBM's next slogan: Sexy's out, boring's in
IBM hasn't been cool or sexy for years. The Charlie Chaplin era was cute and yes, Big Blue did legitimate the PC as a business tool. But that's ancient history. This company--never the hippest cat around--turned utterly super square under Lou Gerstner in the 1990s when IBM began to de-emphasize its personal computer business in favor of services, consulting, and infrastructure.
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