Iria

The Radeon HD 4800 series didn't exactly overwhelm NVIDIA's GTX 200 series with raw performance. In fact, the GeForce GTX 280 and 9800 GX2 were more powerful than the Radeon HD 4870. The Radeon HD 4800 series cards, however, were still excellent cards and they were offered at extremely competitive prices, which put significant pressure on NVIDA. At the time of their launch, the Radeon HD 4850 and Radeon HD 4870 were both less expensive and more powerful than the GeForce 9800 GTX and GeForce GTX 260, respectively. Since then, NVIDIA has reacted with a quick round of price cuts.
_______________
Source: HotHardware
Check out our review here