TiVo cleverly converts commercial skipping into a commercial feature

Iria · Jul 2, 2008, 12:01 AM

Approximately everyone who has ever used one of TiVo Inc.'s digital video recorders has skipped over commercials. However, the devices also report, anonymously, every click of a remote back to the main offices, and track that aggregated information for clients of the company's Stop||Watch service, which it has offered since 2006. This from Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement, in an interview with BetaNews.
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Source: BetaNews

Customgamer1 · Jul 2, 2008, 12:16 AM

Don't get me wrong I love my DVR, but why do they let you blow past the commercials?

I love doing it, but as a money point the shows are there because of the commercials and you would think they would not be allowed to skip them.

I just hope it stays the way it is now!

Jul 2, 2008, 12:01 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	TiVo cleverly converts commercial skipping into a commercial feature Approximately everyone who has ever used one of TiVo Inc.'s digital video recorders has skipped over commercials. However, the devices also report, anonymously, every click of a remote back to the main offices, and track that aggregated information for clients of the company's Stop\|\|Watch service, which it has offered since 2006. This from Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement, in an interview with BetaNews. ___________ Source: BetaNews

Jul 2, 2008, 12:16 AM	#2
Customgamer1 Fell off the tech wagon Join Date: Jan 2004 Location: Wisconsin Posts: 2,265 Rep Power: 57 System Specs	Don't get me wrong I love my DVR, but why do they let you blow past the commercials? I love doing it, but as a money point the shows are there because of the commercials and you would think they would not be allowed to skip them. I just hope it stays the way it is now! __________________ Asus Laptop: 2.5 Intel Core 2 Duo, 4gigs DDR 2, Windows 7 64bit! Windows 7 > OSX!