Polling goes online, with a recruited panel

Iria · May 27, 2007, 03:32 PM

Source: IHT
________
PARIS: To traditional pollsters, a random survey adjusted to reflect the general population is the only way to properly measure public opinion.

First developed in the 1940s by George Gallup, the father of modern polling, this requires hours of costly on-the-ground work by an army of specially trained pollsters.

But a new type of polling company now says there is a better way than ringing on doorbells or calling phones to find out what people think. It's called the Internet.

May 27, 2007, 03:32 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	Polling goes online, with a recruited panel Source: IHT ________ PARIS: To traditional pollsters, a random survey adjusted to reflect the general population is the only way to properly measure public opinion. First developed in the 1940s by George Gallup, the father of modern polling, this requires hours of costly on-the-ground work by an army of specially trained pollsters. But a new type of polling company now says there is a better way than ringing on doorbells or calling phones to find out what people think. It's called the Internet.