Product tips you can use, by way of cell phone

Iria · Apr 24, 2007, 02:57 PM

Source: News.com
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From time to time, Royal Philips Electronics has used its "sense and simplicity" campaign to clear away marketing that bothers consumers.

Last year, it paid Hearst $2 million to remove the subscription cards from four of its magazines for a month, and several times, it has bought up blocks of commercials on television shows and used them to give airtime back to the programmers (like CBS' 60 Minutes and NBC's evening news).

Now Philips is using the same campaign to showcase a free service it is offering to cell phone users. The service, Philips Simplicity Concierge, lets people send text messages to seek information about popular destinations in major cities--restaurants in Boston, for instance, or spas in London--and get a Yellow Pages-style listing of five options, including phone numbers for making reservations.

Apr 24, 2007, 02:57 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	Product tips you can use, by way of cell phone Source: News.com _______ From time to time, Royal Philips Electronics has used its "sense and simplicity" campaign to clear away marketing that bothers consumers. Last year, it paid Hearst $2 million to remove the subscription cards from four of its magazines for a month, and several times, it has bought up blocks of commercials on television shows and used them to give airtime back to the programmers (like CBS' 60 Minutes and NBC's evening news). Now Philips is using the same campaign to showcase a free service it is offering to cell phone users. The service, Philips Simplicity Concierge, lets people send text messages to seek information about popular destinations in major cities--restaurants in Boston, for instance, or spas in London--and get a Yellow Pages-style listing of five options, including phone numbers for making reservations.