Fox buys online-advertising specialist

Iria · Feb 22, 2007, 05:24 PM

Source: News.com
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Fox Interactive Media, a division of Rupert Murdoch's News Corp., has acquired advertising-technology company Strategic Data Corp., the company announced Thursday.

The terms of the acquisition were not disclosed, but FIM said in a statement that SDC's proprietary technology will enable the company to serve its online network, which includes the sites of MySpace.com, Fox's American Idol and IGN Entertainment's AskMen.com, with targeted graphical advertising on its Web pages.

Feb 22, 2007, 05:24 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	Fox buys online-advertising specialist Source: News.com __________ Fox Interactive Media, a division of Rupert Murdoch's News Corp., has acquired advertising-technology company Strategic Data Corp., the company announced Thursday. The terms of the acquisition were not disclosed, but FIM said in a statement that SDC's proprietary technology will enable the company to serve its online network, which includes the sites of MySpace.com, Fox's American Idol and IGN Entertainment's AskMen.com, with targeted graphical advertising on its Web pages.