Iria

Source: Between the Lines Blog (ZDNet)
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As any witness of a Macworld keynote knows Apple CEO Steve Jobs doesn't do much of anything that isn't well scripted and thought out.

That strategy and advance preparation is what makes his open letter to the music industry about digital rights management so interesting. Lost amid all the conversation about Jobs' blog one question remains unanswered: Why now?

Jobs' letter comes at a very interesting time. Apple, which has been one of the few companies to make DRM easy enough for consumer adoption, arguably has benefited the most from DRM schemes. It has a critical mass and can dictate pricing to the music industry. So why would Jobs suddenly go anti-DRM?

DudeBoyz

I just hope that his point gets through.

Jobs has been right on just about everything - he's in touch with the audio consumer to be sure.

No DRM is the best way to go I think.