Vikingod

Source: Microsoft Watch
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Internet Explorer 7 user complaints continue to pound my inbox, with an increasing number of people expressing diminished confidence in Windows Vista. Microsoft has a perception problem.

Product marketing often is much more about perception than reality. Negative perceptions, once they set in, are tough to shake. For companies with multiple, closely associated brands, negative perception of one product can affect another. Based on dissatisfied reader feedback about Internet Explorer 7, negative perceptions about the browser reflect poorly on Windows Vista.

Another kind of perception is use of a product and what the end user believes about it. Some companies don't rightly understand that experience is an emotional quality, where facts often are meaningless.

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