CBS to use Bluetooth wireless to market new shows

Iria · Aug 24, 2006, 06:26 PM

Source: News.com
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CBS plans to use Bluetooth wireless technology coupled with billboard posters to market new TV shows in its fall lineup on mobile handsets.

Starting in September, people will be able to download short video clips of five CBS prime-time shows onto their cell phones or PDAs (personal digital assistants) from billboards in New York City's Grand Central Station, according to a Wall Street Journal article published Thursday.

Aug 24, 2006, 06:26 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	CBS to use Bluetooth wireless to market new shows Source: News.com ________ CBS plans to use Bluetooth wireless technology coupled with billboard posters to market new TV shows in its fall lineup on mobile handsets. Starting in September, people will be able to download short video clips of five CBS prime-time shows onto their cell phones or PDAs (personal digital assistants) from billboards in New York City's Grand Central Station, according to a Wall Street Journal article published Thursday.