In U.K., online advertising overtakes magazines

Iria · Aug 11, 2006, 12:23 PM

Source: News.com
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Online advertising in the United Kingdom raked in $2.48 billion last year and is now worth three times the U.K. radio-advertising market, Ofcom's annual report into the communications market has revealed.

Now the fourth-largest display advertising medium in the U.K. behind newspapers, TV and direct mail, online outstripped outdoor advertising in 2005, as well as the business and consumer magazine markets.

The situation was described on Thursday as "almost unthinkable, going back two years" by the regulator's chief operating officer, Ed Richards, who said the online-advertising market was now more than a third as big as the television market.

Aug 11, 2006, 12:23 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	In U.K., online advertising overtakes magazines Source: News.com _________ Online advertising in the United Kingdom raked in $2.48 billion last year and is now worth three times the U.K. radio-advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest display advertising medium in the U.K. behind newspapers, TV and direct mail, online outstripped outdoor advertising in 2005, as well as the business and consumer magazine markets. The situation was described on Thursday as "almost unthinkable, going back two years" by the regulator's chief operating officer, Ed Richards, who said the online-advertising market was now more than a third as big as the television market.