WWDC surprise: Apple to announce iTunes movie rentals

Iria · Jul 18, 2006, 01:01 PM

Source: Think Secret
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July 18, 2006 - With three weeks until Apple's Worldwide Developers Conference, Think Secret has learned exclusively that CEO Steve Jobs will use his keynote address to announce the debut of movie rentals through the iTunes Music Store. While the announcement will undoubtedly be billed as a further extension of iTunes' dominance in digital media downloads, it represents a coup for the movie industry, which will have succeeded in standing its ground against Apple's pressures to offer consumers the option of owning movie downloads.

Jul 18, 2006, 01:01 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	WWDC surprise: Apple to announce iTunes movie rentals Source: Think Secret ___________ July 18, 2006 - With three weeks until Apple's Worldwide Developers Conference, Think Secret has learned exclusively that CEO Steve Jobs will use his keynote address to announce the debut of movie rentals through the iTunes Music Store. While the announcement will undoubtedly be billed as a further extension of iTunes' dominance in digital media downloads, it represents a coup for the movie industry, which will have succeeded in standing its ground against Apple's pressures to offer consumers the option of owning movie downloads.