Do viewers see ads? Ratings coming soon

Iria · Jul 12, 2006, 12:19 PM

Source: IHT
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NEW YORK - Ad buyers in the United States are already looking forward to the start of negotiations for network television advertising time next year.

For the first time, ad buyers will be able to rely on new ratings from Nielsen Media Research that will let them know how many people are actually watching commercials, not just programs.

It is not clear if the new ratings data, being offered beginning this fall at the request of ad-buying firms, will mean a price break for their clients, who spend billions on network television spots. But the ad buyers are enthusiastic about the prospect.

Jul 12, 2006, 12:19 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	Do viewers see ads? Ratings coming soon Source: IHT __________ NEW YORK - Ad buyers in the United States are already looking forward to the start of negotiations for network television advertising time next year. For the first time, ad buyers will be able to rely on new ratings from Nielsen Media Research that will let them know how many people are actually watching commercials, not just programs. It is not clear if the new ratings data, being offered beginning this fall at the request of ad-buying firms, will mean a price break for their clients, who spend billions on network television spots. But the ad buyers are enthusiastic about the prospect.