Is YouTube a flash in the pan?

Iria · Jun 29, 2006, 10:59 PM

Source: News.com
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As video-sharing site YouTube rides an enormous wave of popularity, a research firm has expressed doubts about the company's business prospects.

Josh Martin, an IDC research analyst, issued a report Thursday asserting that YouTube will struggle to squeeze profits from its video-sharing business, primarily because its audience has grown accustomed to paying nothing for the service. Fans of San Mateo, Calif.-based YouTube are even likely to buck attempts to post ads on the site because YouTube has largely been ad free since its official launch last December, according to the report.

Jun 29, 2006, 10:59 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	Is YouTube a flash in the pan? Source: News.com __________ As video-sharing site YouTube rides an enormous wave of popularity, a research firm has expressed doubts about the company's business prospects. Josh Martin, an IDC research analyst, issued a report Thursday asserting that YouTube will struggle to squeeze profits from its video-sharing business, primarily because its audience has grown accustomed to paying nothing for the service. Fans of San Mateo, Calif.-based YouTube are even likely to buck attempts to post ads on the site because YouTube has largely been ad free since its official launch last December, according to the report.