Virgin Mobile Intros Ad-Subsidized Calls

Iria · May 30, 2006, 06:24 PM

Source: Yahoo! News
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NEW YORK (Reuters) - Virgin Mobile USA, a cell-phone service used mostly by teenagers and 20-somethings, said on Tuesday it was giving its customers the option to earn free calls if they view and respond to ads on their phones.

Wireless providers are putting more and more features such as Web browsers and video players in cell phones in an effort to expand their revenue beyond voice. They also hope to profit from using these advanced phones to display advertising.

May 30, 2006, 06:24 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	Virgin Mobile Intros Ad-Subsidized Calls Source: Yahoo! News _________ NEW YORK (Reuters) - Virgin Mobile USA, a cell-phone service used mostly by teenagers and 20-somethings, said on Tuesday it was giving its customers the option to earn free calls if they view and respond to ads on their phones. Wireless providers are putting more and more features such as Web browsers and video players in cell phones in an effort to expand their revenue beyond voice. They also hope to profit from using these advanced phones to display advertising.