Study: Online advertising up 38 percent in first quarter

Iria · May 30, 2006, 03:51 PM

Source: News.com
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U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web, according to data released Tuesday.

The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo and Google, which are benefiting as consumers spend more of their media and purchasing time on the Internet.

"The momentum has continued to build in the Internet advertising space," said David Silverman, a partner at PricewaterhouseCoopers. "More and more advertisers are seeing the effectiveness of the medium."

May 30, 2006, 03:51 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 74	Study: Online advertising up 38 percent in first quarter Source: News.com ___________ U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web, according to data released Tuesday. The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo and Google, which are benefiting as consumers spend more of their media and purchasing time on the Internet. "The momentum has continued to build in the Internet advertising space," said David Silverman, a partner at PricewaterhouseCoopers. "More and more advertisers are seeing the effectiveness of the medium."