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Old Jan 7, 2006, 10:15 AM   #1
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Rivals Seek Entry in HD DVD Player Market

LAS VEGAS - It was supposed to be the grand unveiling of a new generation in home entertainment when Kevin Collins of Microsoft Corp. popped an HD DVD disc into a Toshiba production model and hit "play." Nothing happened.

The failed product demo at this week's International Consumer Electronics Show was hardly an auspicious start for the HD DVD camp in what's promising to be a nasty, drawn-out technology format war reminiscent of the Betamax/VHS video tape battle.
Backers of the two rival high definition DVD formats are betting that the millions of people shelling out thousands of dollars for new high-def TVs and home theater sound systems will spend a few hundred more for new DVD players and discs that offer sharp pictures and interactive features.

Analysts say the early adopters, those who rush out and buy whatever new technology becomes available, will jump right in and pay $1,800 for a Blu-ray player from Pioneer or $499 for the Toshiba HD DVD player.

But a prolonged struggle between the two incompatible formats may mean consumers have a long wait for a clear winner to emerge, potentially delaying widespread adoption of high-def DVDs for years.
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Read More / Source: Yahoo! News
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