Action Sports Signature Series

Zardon

Case Logic, leading supplier of accessory solutions for personal technology, announces its new Action Sports Signature Series, featuring the insignias of legendary skate icon Tony Hawk, no.1-ranked BMX rider Dave Mirra and world champion snowboarder Shaun Palmer. The new line launches a major initiative to bring the company's innovative technology storage products to the action sports market, consisting of 33 products focused on music, gaming, cameras, notebook computers and wireless technology.

"The popularity and influence of Tony Hawk, Dave Mirra and Shaun Palmer and the action sports lifestyle among today's youth is astounding. The culture of teens, tweens and young adults who dominate this $12 billion industry requires individuality, originality, durability and style - so it is the perfect market for Case Logic," said Peter Storz, president of Case Logic.

With participation of more than 20 million people last year, the core action sports - skateboarding, snowboarding, BMX, motocross, surfing, freestyle skiing and wakeboarding - have propelled into mainstream culture, demanding among all audiences a respect for talent, of which Tony Hawk, Dave Mirra and Shaun Palmer are the supreme figures. The video games based on these athletes' lives and sport have each achieved top sales rankings in their categories.

Case Logic's Action Sports Signature Series products were co-developed by the three athletes and the company's award-winning product development team to provide unsurpassed protection, performance and dependability under extreme conditions. Inspired by the soaring creativity that these athletes bring to their sport, the Signature Series products combine the most durable materials with elements of other action sport fashions as well as the keen sense of style of each of the athletes. The unique insignias of Tony Hawk, Dave Mirra and Shaun Palmer are designed to enhance Case Logic's product portfolio and today's cutting-edge gear.

"The action sports consumer holds image sacred, as well as a product's authenticity and relevance to the lifestyle - a standard cut-and-sew nylon case just won't cut it," said John Rauvola, vice president of marketing and product development for Case Logic. "The recognizable signature of these athletes, Case Logic's command of function and style, the protection of gear close to where the action is... that's all the market research we needed."

The unique design and performance of these latest releases will support the company's continued growth in a diversified range of product categories. Protected by more than 30 patents, Case Logic pioneered the soft-sided storage concept, and has grown into a global company with an expansive product line for active consumers at all points along the technology adoption curve. From its origins with the portable cassette tape case, Case Logic now meets the needs of audiophiles and athletes alike.

As with all Case Logic products, the Signature Series is compatible with multiple brands of electronics and will be available in major electronics retailers across the country, giving consumers flexibility in the purchasing experience. They are also warranted against any defects in materials and workmanship for the lifetime of the purchaser.

Founded in Boulder, Colo., in 1984, Case Logic has grown to become the leader in innovative, functional and trend-setting soft-sided storage accessories, with more than 400 products protected by a strong patent portfolio.

Today, the company develops, markets and distributes portable and home storage accessories for compact discs, CD-ROMs, cassettes, DVDs, MiniDiscs, portable electronics, desktop ergonomics, PDAs, cameras and camcorders, automotive organization and wireless accessories to customers across the globe. Now owned in partnership with Denver-based KRG Capital Partners, LLC and based in Longmont, Colo., Case Logic has operations in eight countries. For more information about Case Logic or its products visit www.caselogic.com