A battle for the PCIe GPU (graphics processing unit) channel market between ATI Technologies and Nvidia looms in the fourth quarter, despite an ATI claim that it has delivered over one million native PCIe GPUs to the market, according to sources at Taiwan graphics card makers.
ATI said in a
press release last week that shipments of its native PCIe chips have topped the one million mark since they were launched on June 1, helping speed the industry transition to PCI Express.
However, sources at the makers stated that channel sales of ATI PCIe chips have not gone well. The company gave priority to PC OEMs and system integrators, so the supply in the channel has been limited.
This has allowed rival Nvidia, which recently launched a native PCIe-enabled GPU, the GeForce 6600 (codenamed NV43), a chance to compete effectively with ATI in the channel, the source said.
In the fourth quarter, Nvidia plans to launch its NV44-series of native PCIe-enabled chips, which will target the US$79-99 graphics card segment and should give a boost to the sales of Nvidia’s PCIe chips, the sources added.
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Source:
DigiTimes
ATI and Nvidia to battle for PCIe GPU market in 4Q
