Press Release: ATI Brings High Definition Gaming to Mobile Users

***Zardon*** · Jul 27, 2004, 10:24 AM

MARKHAM, Ontario/ Munich, Germany - July 27, 2004 - ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT), the global leader for mobile graphics, today raised the performance bar to unprecedented heights with the introduction of MOBILITY RADEON 9800. Designed for the mobile gaming enthusiast, MOBILITY RADEON 9800 enables users to enjoy the latest DirectX9 games the way they were meant to be played - at optimal settings for the highest levels of performance.
Based on core technology from the award-winning RADEON X800, MOBILITY RADEON 9800 is a powerhouse visual processor that blends the best of the desktop and mobile graphics world, to the ultimate benefit of the user. MOBILITY RADEON 9800 is available from Dell on the Inspiron XPS in North America and the Inspiron¢â 9100 in Europe.

Thanks to the new Mobility RADEON 9800, the Dell Inspiron XPS is the first laptop in the world with the power to run the Splinter Cell 3 E3 Weather demo at above 30 fps said Dany Lepage, Splinter Cell 3 lead programmer at Ubisofts Montreal studio. The strong performance of the Mobility RADEON 9800, with antialiasing and the widescreen display of the Inspiron XPS, should allow players to experience Splinter Cell 3 in the best possible conditions.

ATI continues its outstanding graphics performance with the MOBILITY RADEON 9800 and enables us to be more creative with the visual effects in our games," says Peter Molyneux, founder of Lionhead Studios. "Gamers can now experience the advanced 3D graphics in applications like Black and White 2 previously available only to desktop users.

Rich on features and performance, the AGP-based MOBILITY RADEON 9800 comes equipped with eight pixel pipelines and a 256-bit wide memory interface. This increase in performance is harnessed with such features as SMARTSHADER HD and 3Dc for improved graphics detail and cinematic visuals. Additionally, through the integration of POWERPLAY technology ATI can aggressively push the performance envelope while addressing the low power requirements of the mobile market.

ATI has a proven track record of mobile graphics innovation with first to market advantages for upgradeable graphics, DirectX 9 support and now high definition mobile gaming, said David Cummings, Director of Marketing, Mobile Business Unit. The introduction of MOBILITY RADEON 9800 represents another first for ATI, with a mobile graphics solution that raises the bar to virtual parity with our high end desktop portfolio.

Key features of the MOBILITY RADEON 9800 include:
* Based on TSMC¡s leading-edge 0.13 low-k semiconductor process;
* Unprecedented mobile graphics performance to drive todays top DirectX 9.0 game titles;
* Eight powerful rendering pipelines that deliver the ultimate cinematic visuals;
* Breakthrough image quality with 3Dc image enhancement;
* 256-bit quad channel memory interface; and
* POWERPLAY technology for extended battery life.

Jul 27, 2004, 10:24 AM	#1
*Zardon* lifeless Join Date: May 2002 Location: Driverheaven Posts: 31,895 Rep Power: 3148	Press Release: ATI Brings High Definition Gaming to Mobile Users MARKHAM, Ontario/ Munich, Germany - July 27, 2004 - ATI Technologies Inc. (TSX:ATY, NASDAQ:ATYT), the global leader for mobile graphics, today raised the performance bar to unprecedented heights with the introduction of MOBILITY RADEON 9800. Designed for the mobile gaming enthusiast, MOBILITY RADEON 9800 enables users to enjoy the latest DirectX9 games the way they were meant to be played - at optimal settings for the highest levels of performance. Based on core technology from the award-winning RADEON X800, MOBILITY RADEON 9800 is a powerhouse visual processor that blends the best of the desktop and mobile graphics world, to the ultimate benefit of the user. MOBILITY RADEON 9800 is available from Dell on the Inspiron XPS in North America and the Inspiron¢â 9100 in Europe. Thanks to the new Mobility RADEON 9800, the Dell Inspiron XPS is the first laptop in the world with the power to run the Splinter Cell 3 E3 Weather demo at above 30 fps said Dany Lepage, Splinter Cell 3 lead programmer at Ubisofts Montreal studio. The strong performance of the Mobility RADEON 9800, with antialiasing and the widescreen display of the Inspiron XPS, should allow players to experience Splinter Cell 3 in the best possible conditions. ATI continues its outstanding graphics performance with the MOBILITY RADEON 9800 and enables us to be more creative with the visual effects in our games," says Peter Molyneux, founder of Lionhead Studios. "Gamers can now experience the advanced 3D graphics in applications like Black and White 2 previously available only to desktop users. Rich on features and performance, the AGP-based MOBILITY RADEON 9800 comes equipped with eight pixel pipelines and a 256-bit wide memory interface. This increase in performance is harnessed with such features as SMARTSHADER HD and 3Dc for improved graphics detail and cinematic visuals. Additionally, through the integration of POWERPLAY technology ATI can aggressively push the performance envelope while addressing the low power requirements of the mobile market. ATI has a proven track record of mobile graphics innovation with first to market advantages for upgradeable graphics, DirectX 9 support and now high definition mobile gaming, said David Cummings, Director of Marketing, Mobile Business Unit. The introduction of MOBILITY RADEON 9800 represents another first for ATI, with a mobile graphics solution that raises the bar to virtual parity with our high end desktop portfolio. Key features of the MOBILITY RADEON 9800 include: * Based on TSMC¡s leading-edge 0.13 low-k semiconductor process; * Unprecedented mobile graphics performance to drive todays top DirectX 9.0 game titles; * Eight powerful rendering pipelines that deliver the ultimate cinematic visuals; * Breakthrough image quality with 3Dc image enhancement; * 256-bit quad channel memory interface; and * POWERPLAY technology for extended battery life.