Dell puts $100 bounty on iPods

**MIG-31** · Jun 30, 2004, 02:49 PM

The Round Rock, Texas, PC maker on Wednesday unveiled an offer that grants music player customers a $100 rebate on a 15GB Digital Jukebox when they send it an Apple Computer iPod music player to be recycled.

The rebate, available only on the 15GB Dell Digital Jukebox, is designed to woo would-be repeat iPod buyers and also to raise the profile of the Dell DJ versus the iPod. Apple's iPod,now in its third year,is the leading portable music player.

"We want to help drive further awareness of the products we have available and…the plusses we have to offer," said Dell spokesman Jess Blackburn. Thus the iPod offer "is a way to call out what separates us from the understood leader in this particular market."

Full article: news.com

ivan300 · Jun 30, 2004, 04:23 PM

who would do this?

Sturmbahn · Jun 30, 2004, 05:03 PM

"Give us your expensive iPod and we'll give you a mail-in rebate for our inferior hunk of crap."

Repeat iPod buyers? Aren't the replacement batteries just a hundred bucks? Either a complete idiot came up with this marketing scheme or they must actually take busted iPods.

BWX · Jun 30, 2004, 05:11 PM

Quote:

Originally posted by Sturmbahn
Either a complete idiot came up with this marketing scheme ..........

They did, we are talking about Dell here...

Shaunboyland · Jul 1, 2004, 12:33 AM

Quote:

Originally posted by Sturmbahn
"Give us your expensive iPod and we'll give you a mail-in rebate for our inferior hunk of crap."

Repeat iPod buyers? Aren't the replacement batteries just a hundred bucks? Either a complete idiot came up with this marketing scheme or they must actually take busted iPods.

Will have only cost me 30$ to replace my battery (or buy the latest iPod with the full I rebate I get) since I bought a 2yr warranty from Circuit City