NVIDIA TO PRESENT AT INDUSTRY'S FIRST ANNUAL MOBILE GAMING AWARDS
LONDON - MARCH 22nd, 2004 - NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced the company will sponsor the first annual Best of Wireless Gaming Awards, also known as the "Mobies" at CTIA Wireless 2004 in Atlanta, USA. In a continued effort to further the development of quality content for cellphones and other handheld devices, NVIDIA is pleased to join the Wireless Gaming Review in recognition of wireless game designers, producers, artists and programmers.
"Handheld devices are becoming a platform of choice for many people looking for a convenient, accessible form of mobile entertainment," said Phil Carmack, Vice President and General Manager for handheld products at NVIDIA. "By sponsoring initiatives such as the Mobies, NVIDIA is returning to fundamentals by recognising and supporting the very people who enable the immersive entertainment experience that has become synonymous with our corporate identity."
Mobies will be awarded in a variety of genres with over 121 unique titles recognised as nominees. The awards reception will take place on Tuesday March 23rd at 2:00 PM in the Mobile Entertainment Expo in Hall B5. For a complete list of rules and entrants please visit
http://wgamer.com/mobies/
NVIDIA DRIVES GAME DEVELOPMENT FOR CELLPHONES
Company Launches Developer Programme for Handheld Applications
LONDON - MARCH 22nd, 2004 - NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced it's Developer Program for hardware accelerated 3D applications on cell phones and other handheld devices and the immediate availability of the handheld software development kit (SDK). NVIDIA(r) will work closely with game developers and middleware providers to drive the proliferation of 3D content onto the cellphone platform.
"Cellphone users are becoming increasingly sophisticated in how they use their phones. Carriers looking for innovative ways to offer their customers new services are already integrating features such as camera phones and video phones," said Mark Daly, vice president of content development at NVIDIA. "The obvious next step in this genesis is to bring the type of compelling 3D content that already exists on other platforms to the handheld market."
The NVIDIA handheld SDK is designed to allow established game developers access to NVIDIA technology, familiarising themselves with the architecture in order to take advantage of all the unique features of NVIDIA media processors and to be able to bid for and secure development projects for NVIDIA-based cellphones.
NVIDIA's handheld SDK will include a library of code samples including but not limited to basic rendering, multitexture and atmospheric effects. It also includes a custom framework for handheld development in Microsoft(r) Visual Studio(r).NET. Developers who join NVIDIA's handheld developer programme will also have access to a variety of NVIDIA libraries including the Company's OpenGL ES driver library, fixed-point math library and the NVIDIA DXT texture-loading library. Participants will also receive the source code for NVIDIA's current handheld demos and have access to NVIDIA technical support. Developers interested in signing up for the hand held developer programme, should visit NVIDIA at Game Developers Conference (GDC) in San Jose, California, March 22-26, in booth 808. NVIDIA will be distributing the SDK at GDC and any developers not attending GDC but interested in procuring a kit should visit
http://developer.nvidia.com/page/home
NVIDIA JOINS SYMBIAN PLATINUM PROGRAM
LONDON - MARCH 22nd, 2004 - NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, announced today that it has joined the Symbian Platinum Program to support the growing market for cellphones based on Symbian OS(tm). As a Platinum Partner, NVIDIA(r) is extending its family of GoForce(tm) media processors to the Symbian ecosystem. Symbian develops and licenses Symbian OS, the global industry standard operating system for smartphones, to the world's leading handset manufacturers.
"This partnership reflects our commitment to bringing industry leading graphics and multimedia capabilities to the smartphone market and our intent to build upon our mobile strategy," said Phil Carmack, vice president and general manager handheld group at NVIDIA. "By becoming a Symbian Platinum Partner, we can further expand our GoForce media processing solutions and strengthen our relationships with users, application developers, smartphone manufacturers and carriers/network operators."
NVIDIA offers a robust suite of handheld technologies that enhance the visual display capabilities, improve connectivity and minimise chip and system-level power consumption. NVIDIA offers a breadth of handheld product offerings that deliver multimedia capabilities to a wide range of cellular and handheld devices. By becoming a Symbian Platinum Partner, NVIDIA GoForce media processors are ensured compatibility and stability with smartphones based on the Symbian OS.
"Advanced graphics solutions have become a fundamental requirement for today's multimedia-enabled smartphones," said Bill Pinnell, Product Strategist, Multimedia and Games, Symbian. "We are pleased to have NVIDIA join the Symbian Platinum Program and bring its industry-leading graphics and multimedia technology to the Symbian ecosystem. We are looking forward to working more closely with NVIDIA on audio, video and graphics hardware acceleration enhancements for Symbian OS"
The Symbian Platinum Program includes companies that have a technology or strategic position that is key to the success of mobile computing technology surrounding Symbian OS. As part of the programme, Platinum Partners benefit from a range of commercial services, including technical support and joint marketing opportunities as well as privileged access to Symbian OS source code and a dedicated Partner Support team. For more information please see
www.symbian.com/partners/platinum.html