ULi Electronics, a subsidiary spun off from Taiwan-based chipset designer ALi, will be profitable in 2003, with an estimated EPS of NT$2 per share, said company president Alex Kuo in an interview with DigiTimes. The company officially began operations in July.
Kuo attributed the optimistic outlook to ULi’s strong technical and operational competence, solid customer base and focus on product quality instead of market share.
ULi is a new brand name in the market, and it will take time to build its reputation, Kuo admitted.
Over 80% of ULi’s revenues come from its notebook chipsets, sold to such customers as Toshiba, NEC, Quanta Computer and BenQ. ULi is also forming relationships with ATI Technologies and Transmeta. ULi’s notebook chipsets are back-ordered until September, said Kuo.
Kuo emphasized that while ULi hopes to have a bigger presence in the desktop chipset market, it will not sacrifice profit margins for market share. It will focus on the quality of chipsets produced and its brand image and limit selling its chipsets to well-known motherboard makers.
ULi’s Pentium 4 M1683 chipset supporting an 800MHz FSB (front-side bus) and single-channel DDR400 is due to ship this month. It has also prepared a product lineup for the K8 processor from Advanced Micro Devices (AMD), starting with the already announced M1687 and an enhanced, yet to be publicly introduced, chipset later in the third quarter, according to Kuo.
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Source:
DigiTimes
