These days almost all computer components for enthusiasts get shipped with more and more cooling. A bit more than a decade ago one of the only components in your desktop PC that needed cooling was the processor and these heatsinks were only a fraction of the size of today's giant CPU coolers. Those days are long gone, today many enthusiasts buy huge copper CPU coolers that weigh a ton, motherboards with tons of copper, cases with lots of 120mm fans and also memory modules with fancy cooling solutions.
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Review: DVHardware