Ads are dying. The TiVo and other DVRs have made the death of the standard commercial inevitable, given enough time. In fact, over a year and a half ago, I
wrote that Mike Shaw, ABC president of advertising sales said, "I would love it if the MSOs (
basically, a company like Comcast), during the deployment of the new DVRs they're putting out there, would disable the fast-forward [button]."
ABC's figured out how to do that, while keeping affiliates happy, and masking it as a win for consumers.
Monday ABC announced a service that will allow consumers to get free Video-on-Demand (VOD) but only of ABC network shows, and with fast-forwarding disabled.
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Source: Tech-Ex
