Microsoft seeks broad appeal with 'Viva Pinata'

Iria

In its quest to expand the audience for its new Xbox 360 video game console beyond young, male "hard-core" gamers, Microsoft on Wednesday unveiled its new "Viva Pinata" product collection, which will hit the ground this year with a cartoon TV show, a video game and toys.

"This is the first property that we've ever created that has this comprehensive of an approach from the start," said Shane Kim, general manager of Microsoft Game Studios.

The characters in "Viva Pinata" are animals inspired by Latin American papier-mache figures, called pinatas, which are stuffed with candy and baubles and then broken by blindfolded, bat-wielding children.
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Read More / Source: News.com