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What makes a good E3 press conference?

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Old Jul 11, 2008, 11:51 PM   #1
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What makes a good E3 press conference?
While reading through the comments at the Gamerscoreblog the other day I noticed a response from one of the GSB people wondering what makes a good press conference and they wondered why so many people considered last years Microsoft E3 press conference to be so mediocre. The E3 press conference is a tough nut as they need to appeal to retailers, financial analysts, hard core fans, as well as casual gamers.
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