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PS3 to Get Dynamic In-Game Ads

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Old Jun 4, 2008, 10:45 AM   #1
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PS3 to Get Dynamic In-Game Ads
Hot on the heels of a study released by Microsoft subsidiary and in-game advertising firm Massive, Inc. which indicated that in-game ads "enhanced the realism of the game," comes the news from Sony that it is opening its gaming platform to in-game ads from outside companies.
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Source: Tech-Ex
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Old Jun 4, 2008, 02:36 PM   #2
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System Specs

ahh crap
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Old Jun 4, 2008, 04:58 PM   #3
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Seems to be for EA games at the moment. Rainbow six games employ ingame ads as well
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Old Jun 4, 2008, 10:43 PM   #4
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System Specs

So does that mean that TV ads enhance the realism of The Simpsons?
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