Approaching the Xbox 360's third year on the market, Microsoft Game Studios boss Shane Kim has a tricky task on his hands.
Microsoft's console has proved an unquestionable success with hardcore gamers - after all, its star titles are Mature-rated shooters Gears of War and the Halo series. But now, in the heated up battle against PS3, Microsoft Game Studios has to reach out to a new audience, and in 2008 it's taking steps with family games like Viva Piņata and Banjo-Kazooie.
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Source: CVG