In-game advertising firm Double Fusion has announced a partnership with NCsoft (Guild Wars, Lineage) to place brands in City of Heroes to help fund ongoing development of the subscription MMO.
Double Fusion says it will bring brands into the comic book-based MMO - which recently transferred development from Cryptic to an NCSoft-backed Bay Area studio with many of the same developers - stating that its modern urban setting makes it "an ideal environment for unobtrusive in-game advertising."
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Source: Gamesutra
