MIG-31

Microsoft has officially cut the price of the all three Xbox 360 models across Europe – with the Arcade unit selling for GBP 159.99.

The Arcade SKU now retails for less than Nintendo's Wii, as Microsoft looks to boost sales during the busy Easter retail period and ahead of the release of the highly-anticipated title Grand Theft Auto IV at the end of April.

The Premium 360 now has a recommended retail price of GBP 199.99, a saving of GBP 50, while the black Elite model will sell for GBP 259.99.
All prices come in to effect on March 14.

"Xbox 360 is now mass market in Europe," commented Chris Lewis, vice president of Microsoft's Interactive Entertainment Business in Europe.
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Source: Gamesindustry

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