MIG-31

In February 2006, then Xbox boss Peter Moore took to the stage at the DICE Summit to say sorry. "I want to apologise," he told the audience, "For the dereliction of duty to our company's number one platform, the PC, in terms of gaming." He admitted Microsoft had been "a little distracted" in the run-up to the launch of Xbox 360, adding, "Mea culpa. We've been busy."

But things would change, Moore pledged, with Games for Windows. The idea was to create a new brand for PC games which would be seen by consumers as being synonymous with quality, reliability and ease of use.
____________
Source: Eurogamer

__________________