EA pushes ad-backed video games

**MIG-31** · Jan 21, 2008, 05:14 AM

Source: BBC News
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Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments. The PC game will be available only as a download later this year, and will not be sold in shops.

The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets. The firm has launched a free version of its Fifa game in South Korea, earning more than $1m a month.

BlueMak · Jan 21, 2008, 06:01 AM

I can understand adverts, but what about micro payments? Payments for what? If it is for weapons, levels, other that should be included in a full game from the beginning, they might as well call it Battlefield-Shareware.

I do like the general idea of having ads in game to make it free, as long as the ads make sense in the game world.

Jan 21, 2008, 05:14 AM	#1
MIG-31 DH News MOD Join Date: Dec 2002 Location: Nottingham,UK Posts: 42,583 Rep Power: 186 System Specs	EA pushes ad-backed video games Source: BBC News _______________ Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments. The PC game will be available only as a download later this year, and will not be sold in shops. The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets. The firm has launched a free version of its Fifa game in South Korea, earning more than $1m a month. __________________ Please Post Your News Submissions Here How you can help DriverHeaven by using Digg!

Jan 21, 2008, 06:01 AM	#2
BlueMak DH's Asteroids' Dominator Join Date: Nov 2004 Location: Hellas->Macedonia->Thessaloniki Posts: 8,246 Rep Power: 118 System Specs	I can understand adverts, but what about micro payments? Payments for what? If it is for weapons, levels, other that should be included in a full game from the beginning, they might as well call it Battlefield-Shareware. I do like the general idea of having ads in game to make it free, as long as the ads make sense in the game world. __________________ The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis This is slavery, not to speak one's thought. [Euripides-The Phoenician Women (c.411-409 B.C.)] http://www.macedonia.info/FALLACIESANDFACTS.htm *Sic semper tyrannis.*