» Rare questions Microsoft's marketing of Viva Piñata

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Rare questions Microsoft's marketing of Viva Piñata

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Oct 15, 2007, 10:37 AM	#1
MIG-31 DH News MOD Join Date: Dec 2002 Location: Nottingham,UK Posts: 32,661 System Specs	Rare questions Microsoft's marketing of Viva Piñata Source: Gamesindustry _______________ Viva Piñata developer Rare has questioned why its owner Microsoft decided to back Gears of War with such a high-profile marketing campaign, which left its own new franchise in the shadows last Christmas. Software engineer James Thomas feels that the new family-friendly IP lost out to Epic's Gears of War, which enjoyed a much bigger marketing budget from Microsoft, helping it top the charts all over the world.

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