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Aug 16, 2007, 03:04 PM
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MTV Networks to invest $500 million in games
Source: Gamesindustry
_______________ MTV Networks plans to invest USD 500 million in games over the next two years as part of a strategy to incorporate games development at the inception of all new programming plans. "As we take our brands narrow and deep to serve our targeted, niche audiences, we're putting well over USD 500 million behind building our games business across all of the brands in our portfolio," MTV chairman and CEO Judy McGrath told Reuters.
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