Source: Eurogamer
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Promise is possibly the most powerful weapon in videogames. The promise and possibilities that a title like BioShock dangles tantalisingly in front of us keeps us all hanging on in there, keeps us believing, keeps us pre-ordering. Even when the shelves are awash with me-too pap, cheap knock-off licensed fodder and hyped sequels, a title like this stands out like a beacon of hope amid a sea of mediocrity. No pressure.
But we all know from long experience that promise can be a bitter curse - one destined to magnify any minor disappointments when we finally get the game out of the cellophane and fire it up. A game is never as good as its hype, or so history seems to rub in our face over and over again. Some of us even try our best to avoid getting caught up in the hype bubble, so that, for once, we can actually be pleasantly surprised about how good something is without having it rammed down our throats by hysterical marketing and frothing commentators. Believe me, even as a reviewer - especially as a reviewer - you're always on your guard when it comes to the Next Big Thing. Disappointment comes practically gift wrapped for your displeasure.