MIG-31

Source: Gamesutra
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Officials from Electronic Arts have announced a strategic licensing agreement with toy maker Hasbro, which grants the publisher exclusive worldwide rights to create digital games based on a wide array of Hasbro’s intellectual properties. Specific properties mentioned in the deal include Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop.

Neither company has been specific about how the licenses will be used, although “interactive experiences” are planned on platforms including mobile phones, online, portable consoles, PC and home consoles. The first games are scheduled to launch in 2008. As part of the licensing agreement Hasbro will obtain the rights to adapt unspecified Electronic Arts franchises into toys and traditional games.

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BlueMak

Good Move EA!!! Hasbro does nothing but help game companies flourish!

Just look at Hasbro's past, nothing but positive involvement in the game industry!

Perhaps Hasbro will in some way help EA as it helped other companies before...

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