Burnout advert branded "irresponsible" by ASA

MIG-31

Source: Gamesindustry
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The Advertising Standards Authority has branded a poster for Electronic Arts title Burnout Dominator as "irresponsible" following complaints from members of the public.

An ASA spokesperson told GamesIndustry.biz that 37 complaints were received about the advert, which depicted a crashed car surrounded by broken glass and featured the slogan: "Inner peace through outer violence."

"The complainants described the advert as offensive as it condoned and was likely to encourage violence, dangerous driving and anti-social behaviour such as vandalism," the spokesperson said.