ESRB clarifies position on age ratings for game trailers

Vikingod

Source: GamesIndustry
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The ESRB has clarified its position on age ratings for game trailers following reports that it has issued warning notices to two publishers.

In a statement, ESRB president Patricia Vance said that the board's Advertising Review Council "regularly monitors game ads and trailers" to ensure they adhere to "industry-adopted Principles and Guidelines for Responsible Advertising Practices which were established in 2000".

"Since 2005, ARC guidelines have required that trailers for M-rated games on publisher websites be displayed behind an age gate to help restrict viewing to those visitors who are 17 and older," Vance continued. "Game publishers are also required to use best efforts with respect to ensuring the presence of age gates on third party websites that display their M-rated game trailers.