Source: Gamesindustry
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What does Sony need to do to make people buy PlayStation 3? It's fairly clear that whatever the magic ingredient may be, the company hasn't found it yet. PS3 is selling, certainly, but it's not selling in remotely the kind of volume needed to challenge Xbox 360 - leaving aside Wii's flyaway sales curve.
Something needs to be done to give the console the kind of spark which will make the market warm to it. But what? All of the talk surrounding the PS3's lacklustre first few months in the market to date has focused on the reasons why the console isn't doing well. Contributions to this debate have ranged from entirely justified criticism of the price point to rather questionable claims that Sony's problems are down to people on the Internet being nasty about PS3.